INTRODUCING FORMTHOTICS FIRST - Feel the Difference
19.07.2007
Customers can test and feel the difference for themselves.
Formthotics First is a unique sales system to assist leading footwear retailers selling Formthotics orthotic insoles. Formthotics First is the best way to let customers let their feet feel the difference of Formthotics orthotic insoles when they are selecting new footwear.
Customers are able to experience a superior fit with Formthotics which keeps their feet in the optimal position while enhancing the benefits of the technology in the footwear. "Simply get them in the shoes and keep them there during the entire footwear selection process; that's the message". says David Boyd, Foot Science International's Export Director. "This way the customer can really feel the difference Formthotics is able to offer them."
Experience has shown that 8 out of 10 consumers feel almost immediately the difference that Formthotics can make for them.
Customers say that improvements in comfort through use of Formthotics lead to an increase in performance. Scientific research indicates that improved fit and comfort is associated with reduced stress and loading on the body.
Once the customer has decided that Formthotics are of benefit, staff are able to complete the custom-fitting process with ease and efficiency within minutes.
The Formthotics First system is a fast fitting system to maximise sales capacity and is supported by retailers being able to invest in a self contained fitting station.
Formthotics® are the only product in the world that can be thermoformed in the shoe to precisely fit the individual’s foot.
They retain their precise shape when used and the moulded Formthotics® shape flexes with the foot to reinforce the customised support. A popular choice with sports people as each insole is moulded using milled polyethylene foam capable of remaining comfortable under repeated endurance conditions.
How do Formthotics help?
- By supporting the foot in its natural position, rather than reposition the foot to suit the orthosis
- By increasing comfort throughout a range of activities
- By enhancing the technical specifications of manufactured footwear
- By reducing the risk of injury during sport
- By improving body alignment, stability and balance
- By reducing abnormal pronation
- By reducing loading and stress on the lower limbs |