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The Story of Formthotics
Foot Science International’s aim is to provide you with insole products
which you will love to use and which your feet will love you for! The
good reputation of our company is just as important to us as the great
reputation for quality, performance and integrity of the Formthotics
product. We all believe implicitly in our Formthotics products, the way
that they have been made, and the people who have helped deliver them
to you and your feet. If you have any suggestions, advice or concerns -
let us know because we want to help.
A team of individuals: our Formthotics product is very good
but our people are fantastic. Foot Science is a highly specialised
small company dedicated to making your feet feel great but we have a
huge team of people in over thirty countries
making it all possible. From our design and manufacturing team in New
Zealand to medical professionals all over the world, from ski shops in
Austria to rugby boots in Dunedin, and from world champion athletes to
Mrs Smith in the accounting office, the people of Formthotics make the difference. And at the end of the day you and your feet are the ones who can tell the difference: try a Formthotics Test Drive™ to find out for yourself.
Like most great inventions, the discovery of Formthotics was very
simple. In the late 70's a Christchurch doctor, Charlie Baycroft, was
thinking about the problem of sports injuries to the legs and lower
back as he strolled along the beach one day. He was suddenly aware that
while his bare feet were able to sink into the soft sand and form a
supporting imprint (his footprint), most modern surfaces are hard and
flat. Instead of spending time standing on soft earth which conforms to
the natural shape and curve of our feet, we now walk on surfaces, like
concrete floors and asphalt roads, which force our feet to flatten and
twist.
Today's shoes are also mass produced to fit an average foot shape.
However, people themselves are fitter and more active so our feet are
under greater strain while in poorer fitting shoes. The natural
contours of the feet are unable to properly distribute body weight and
impact with the ground transfers back up through the legs, placing
stress on joints.
Formthotics are designed to put that natural support shape and surface
back under your feet. They have been used to not only help correct
'problem' feet but also to support normal feet in coping with the
abnormal stresses of everyday modern life.
Our Mission Statement
The enhancement of human comfort, the
prevention and treatment of injuries, and the promotion of healthy
active lifestyles... those are the goals of Foot Science International.
Ours is an international focus, with a commitment to quality and
excellence in all that we do and the ways in which we do it. Every
person in our company is involved in sharing the responsibility for,
and the satisfaction derived from, consistently achieving excellence in
production and service. While profit is essential, growth itself comes
from quality and from the innovation of our efforts and our people.
Foot Science International Limited is proud to be a New
Zealand company and to contribute to the world-wide recognition of New
Zealand as a source of high quality goods and services. We share a
concern and responsibility for the quality of the environment in which
we and our partners live and work.
David Boyd
Managing Director
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