Privacy Notice
Last updated: 30 October 2026
About this notice and who we are
This notice explains how Foot Science International (UK) Limited (“FSI”, “we”, “us” or “our”) collects and uses personal data through the UK Formthotics website and related enquiries and communications.
Our contact address is 26 Dakota Crescent, Wigram, Christchurch 8042, New Zealand.
FSI is the controller responsible for the personal data it collects and uses for the purposes described in this notice. This means we determine why and how that information is used.
For privacy questions or to exercise your data protection rights, contact:
Email: marketing@formthotics.com
Postal address: PO Box 7337, Sydenham, Christchurch 8240, New Zealand
Formthotics products in the United Kingdom are distributed by Podium Medical Ltd. Podium Medical Ltd handles UK product enquiries, orders and local customer support. For assistance, please contact sales@formthotics.co.uk.
The section “Sharing information with our UK distributor” explains how enquiries may be passed to Podium Medical Ltd.
Personal data we collect
Depending on how you interact with us, we may collect:
Contact details: your name, email address, telephone number, country, region and address where relevant.
Professional information: your organisation or practice name, professional role and other details you provide in a professional enquiry.
Enquiry information: messages, requests, feedback and correspondence with us.
Communication preferences: newsletter subscriptions, marketing choices and records of consent or withdrawal.
Technical and usage information: IP address, browser and device information, pages visited, referral information and interactions with our website or communications, depending on the tools in use and your privacy choices.
We collect information directly from you when you complete a form, contact us, subscribe to communications or otherwise interact with us. Technical information may be collected automatically through server logs, cookies and similar technologies.
We may also receive information from a distributor or someone contacting us on your behalf. Where required, we will explain the source of that information and how we use it.
We do not collect payment card details through this website. Purchases made through a distributor’s separate ordering service are covered by that service’s privacy notice.
Please avoid including medical records, patient-identifying information or other sensitive information in general website enquiries.
Why we use personal data and our lawful bases
We use personal data only where we have a lawful basis to do so.
Purpose | Lawful basis |
Responding to enquiries and providing requested product or service information | Our legitimate interests in responding to people who contact us and supporting prospective and existing customers. Where we take steps at your request to enter into a contract directly with you, we may instead rely on those pre-contractual steps. |
Passing relevant enquiries to Podium Medical Ltd so it can respond | Our legitimate interests in directing enquiries to the organisation able to provide local information, products or support. |
Managing professional relationships, feedback and service-related correspondence | Our legitimate interests in maintaining business relationships and improving our support. |
Operating, maintaining and protecting the website and investigating misuse | Our legitimate interests in providing a functioning and secure website. |
Understanding website use and improving content and services | Our legitimate interests where the activity is permitted without consent; otherwise, your consent. |
Sending newsletters and promotional emails | Your consent where required. Where the law permits communications without consent, our legitimate interests in promoting relevant products and services, subject to your right to opt out. |
Personalising advertising and matching audiences through advertising platforms | Your consent. |
Meeting applicable legal obligations | Compliance with a legal obligation. |
Establishing, exercising or defending legal claims | Our legitimate interests in protecting our legal rights. |
Where we rely on legitimate interests, we consider the impact on your rights and interests and whether our use of the information is necessary and proportionate.
You can object to processing based on legitimate interests. Your right to object to direct marketing is absolute.
Sharing information with our UK distributor
Podium Medical Ltd is our UK distributor and handles UK product enquiries, orders and local customer support.
If you submit a UK enquiry through this website, FSI may receive your information and pass the details needed to respond to Podium Medical Ltd. You can also contact Podium Medical Ltd directly at sales@formthotics.co.uk or on 0161 714 7468.
We may also receive updates needed to manage or follow up your enquiry.
FSI remains responsible for the personal data it processes. Podium Medical Ltd acts as an independent controller for its own handling of enquiries, orders and customer support. Information about its handling of personal data is available in its privacy notice.
Passing an enquiry to Podium Medical Ltd does not automatically subscribe you to ongoing marketing communications.
Other organisations we share information with
Where necessary for the purposes described in this notice, we may share personal data with:
Foot Science International Limited in New Zealand, for website administration, enquiry handling and related support;
website hosting, IT, security and technical support providers;
customer relationship management, form-processing and email service providers;
cookie consent management providers;
analytics, advertising and embedded content providers, subject to applicable consent requirements;
professional advisers, such as lawyers, accountants and insurers; and
regulators, courts, law enforcement bodies or other organisations where disclosure is required or justified by applicable law.
Providers supporting our website and related activities may include Cloudflare, Cookiebot, Google, Meta, HubSpot, LinkedIn and Vimeo. The information they receive depends on the service used, your interactions and your privacy choices.
Service providers acting as processors must use personal data in accordance with our instructions and applicable contractual requirements. Some recipients may act as controllers for their own activities.
We do not sell personal data. Any sharing for advertising purposes is described below.
Cookies, analytics and advertising
Our website may use cookies, pixels and similar technologies to operate the site, understand how it is used, display embedded content and support advertising.
These technologies can collect personal data, including online identifiers and browsing information. Statistical reports may be aggregated, but that does not necessarily mean the underlying information is anonymous.
We use Cookiebot to manage cookie choices. Technologies requiring consent must remain inactive until you consent. Advertising tracking requires consent.
You can decline optional cookies by selecting “Deny” in the Cookiebot banner. You can review or change your choices by selecting the cookie settings icon in the bottom-left corner of the website. To withdraw consent, select “Withdraw your consent” in the settings panel.
The Cookiebot settings panel provides further information about the cookies detected on the website, including their providers, purposes and durations.
Where we use advertising services from Google, Meta or LinkedIn, information about website interactions may be shared with the relevant platform to measure advertising or show relevant advertisements, subject to your consent.
Where we use customer audience matching, we may share identifiers such as email addresses with an advertising platform to match our contacts with its users. We use consent for this activity. Hashing an identifier before sharing it does not necessarily make it anonymous.
Declining or withdrawing optional tracking consent does not prevent you from submitting a general enquiry.
Email communications
We may send requested information and service-related messages in response to your enquiry.
We may also send newsletters, product updates, invitations, surveys or promotional messages where we have an appropriate lawful basis and meet applicable electronic marketing requirements.
You can stop marketing emails from FSI at any time by using the unsubscribe link or emailing marketing@formthotics.com.
For marketing preferences relating to communications sent independently by Podium Medical Ltd, use the unsubscribe instructions in its communications or contact sales@formthotics.co.uk.
Opting out of marketing does not prevent us from responding to an enquiry or sending necessary service-related messages. We may retain a minimal record of your opt-out to help ensure we respect it.
International processing and transfers
Personal data submitted through this website may be received, accessed and used by Foot Science International Limited in New Zealand to support website operations and enquiry handling.
Our service providers may also process personal data outside the United Kingdom, depending on their hosting, support and subcontracting arrangements.
Where a transfer is subject to UK international transfer requirements, we use an applicable transfer mechanism. This may include UK adequacy regulations or appropriate contractual safeguards.
New Zealand currently benefits from UK adequacy recognition. This does not automatically cover transfers to other destinations, which must be considered separately.
You can contact us at marketing@formthotics.com for information about the locations in which your data is processed, the relevant transfer mechanisms and how to obtain a copy of applicable safeguards, subject to necessary redactions.
How long we keep personal data
We retain personal data only for as long as reasonably necessary for the purposes for which it is used.
The relevant period depends on:
whether an enquiry remains open and whether follow-up is needed;
the nature and duration of our relationship with you;
your marketing preferences and whether continued retention remains necessary;
applicable legal and record-keeping requirements; and
whether information is reasonably needed to resolve a complaint or legal claim.
Enquiry and relationship records are reviewed for deletion or anonymisation when no longer needed. Marketing records are retained while there is a valid basis and continuing need to use them, subject to your preferences.
Minimal suppression records may be retained to respect marketing objections. Technical logs and tracking information are subject to the relevant system retention settings and cookie durations. Cookie durations can be viewed through the Cookiebot settings panel.
How we protect personal data
We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration and disclosure.
No method of internet transmission or electronic storage is completely secure. This does not affect our obligations under applicable data protection law.
Your rights
Depending on the circumstances and applicable law, you may have the right to:
access your personal data and receive a copy;
correct inaccurate or incomplete information;
request deletion;
request restriction of processing;
object to processing based on legitimate interests;
object to direct marketing, including associated profiling;
receive certain information in a portable format; and
withdraw consent where processing relies on it.
Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
Some rights are subject to conditions or exceptions. If we cannot fulfil a request, we will explain why.
To make a request concerning personal data processed by FSI, email marketing@formthotics.com. We may need information to verify your identity. We normally respond within one month, subject to extensions or other adjustments permitted by law.
For requests concerning personal data processed independently by Podium Medical Ltd, contact sales@formthotics.co.uk.
Complaints
Please contact us at marketing@formthotics.com if you have concerns about how FSI handles your personal data.
You also have the right to complain to the UK Information Commissioner’s Office:
Website: ico.org.uk/make-a-complaint
You do not have to contact us first to exercise that right.
Whether you need to provide information
You can browse much of the website without submitting contact details.
If you request a response or service, we need sufficient information to handle that request. Fields marked as required on a form identify information needed for that purpose. If you do not provide it, we may be unable to respond or provide the requested assistance.
Consent to optional marketing or advertising is not a condition of submitting a general enquiry.
Information about other people
If you provide personal data about another person, please ensure you have a lawful reason to share it and provide only what is necessary.
Where appropriate, direct that person to this notice. We remain responsible for meeting any duties that apply to our own collection and use of their information.
Changes to this notice
We may update this notice to reflect changes in our activities or legal requirements. The latest version will appear on this page with an updated date.
Where required, we will notify you of material changes or obtain consent before using your information for a new purpose. Continuing to use the website does not itself constitute consent to new processing activities.